Sports:

It’s time to satisfy fluctuating consumer demands

People have always had a passion for sports and now, emerging digital technologies are offering exciting new ways to enjoy the show.


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The sports industry is complex, with business activities ranging from ticket sales, sponsorships, and merchandising to media rights, and more. Sports and game companies are moving content from traditional channels to the cloud. The advantages are indisputable. Let us help accelerate your journey. Embrace Innovation.

The digitization of sport and the fan experience can strengthen engagement, building brand value and driving new avenues of growth. For example, if they enjoy their tech experience, a majority (56%) of fans would attend more matches while 92% would spend more on online subscriptions


Fan Experience

More Engagement More Consumption

Use innovative digital tools to reach each fan with unique brand experiences. Segment fans by demographics, spending habits, favorite players, and many more categories. Create omnichannel fan engagements with marketing reach out campaigns that leverage your best brand assets.

Fan-UX page

In-Stadium Sales and Data

Monitor and Optimize Event Sales

Complete overview of real-time sales as they occur at every concession stand or mobile payment unit or point of sale. Dynamic pricing strategies to change hot-item prices, create unique sales bundles, or discount items at end of event. Send fans unique offers with participation rewards to their mobiles for engagement while fan watches event.

In-Stadium page

Out-Of-Stadium Experience

Bring the Brand to the Fan

Understand how fans are engaging with the brand, the team, and the league. Discover new streams for fan engagements - mobile first approach. Send notifications to fans during live events with unique insights, offers, or video highlights. Expand your engagement with fans outside of the stadium.

Out-Of-Stadium page

Web-Store Marketing and Analytics

E-Commerce Operations, Management and Optimization

Modern teams need to maximize all revenue streams including e-commerce web stores. Offer fans a purchasing experience similar to the in-stadium experience. Reward loyal fans with extra discounts or unique limited-time products or services. Use machine learning and AI to autonomously generate the marketing campaigns.

Web-Store page

Recommendation Engines

Identify Fans Preferences

Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user experience. In fact, about 70 percent of everything users watch is a personalized recommendation, according to the company. Sports teams can now have their own recommendation engines suggesting content, experiences, and products.

AI in Sports page

Transform Revenue Cycle

Alternate Sources of Revenue

National Revenues, those shared by all teams in a league, tend to provide a minimum threshold for survival. However, smaller market teams need their Local Revenue to not just sustain operation but also foster growth. Use digital tools to find alternative sources of revenue and decrease costs currently associated with your Local Revenue.

Revenue Cycle page